Citigate Dewe Rogerson announced today that it has been appointed by Patni, the global IT services provider, to support its ambitious plans for growth in Europe with a strategic business to business and corporate PR programme.
Listed on the New York and Bombay stock exchanges, Patni has 15,000 employees across the globe and provides IT and business services to clients in the insurance, financial services, manufacturing, life sciences, telecommunications and media & entertainment sectors, as well as IT services from its technology-focused practices.
Citigate won the six-figure brief in a three-way pitch following an in-depth analysis of the technology PR agency marketplace.
The new programme will involve a series of briefings with key international vertical sector media and business media, helping to build Patni’s brand reputation in Europe.
Jeremy Mackinlay, European marketing director at Patni, said: “We selected Citigate Dewe Rogerson not only for its long-term experience of working with companies to differentiate their brands in the global IT services sector, but also because it works with clients in the same vertical sectors as us, including insurance, telecoms, financial services and media. Having access to Citigate’s European network of agencies was another important factor. We very much look forward to getting started with the new programme.”
Jonathan Flint, managing director of the corporate division at Citigate Dewe Rogerson, commented: “We have an excellent track record in the scoping and delivery of high quality programmes for global IT services companies. We are delighted to welcome Patni to Citigate.”
The Patni account will be led by Judith Massey, senior director and head of the corporate technology division at Citigate. She will be supported by a team of three.
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About Patni
Patni Computer Systems Limited (BSE: PATNI COMPUT, NSE: PATNI, NYSE: PTI) is a global provider of IT Services and business solutions, servicing Global 2000 clients. Patni caters to its clients through its industry-focused practices, including insurance, financial services, manufacturing, life sciences, telecommunications and media & entertainment, and its technology-focused practices.
With an employee strength of over 15,000; multiple global delivery centres spread across 11 cities worldwide; 22 international offices across the Americas, Europe and Asia-Pacific; Patni has registered revenues of US$ 663 million for the year 2007. Patni’s service offerings include application development and maintenance, enterprise application solutions, business and technology consulting, product engineering services, infrastructure management services, customer interaction services & business process outsourcing, quality assurance and engineering services.
Committed to quality, Patni adds value to its client's businesses through well-established and structured methodologies, tools and techniques. Patni is an ISO 9001: 2000 certified and SEI-CMMI Level 5 (V 1.2) organization, assessed enterprise wide at P-CMM Level 3. In keeping with its focus on continuous process improvements, Patni adopts Six Sigma practices as an integral part of its quality and process frameworks.
For more information on Patni, visit www.patni.com
