22 September 2008

Citigate Dewe Rogerson (CDR) has been appointed by Oasis Healthcare, the national dental practice chain, to help it communicate effectively with consumers, the dental profession and commissioners.

CDR's brief is to help create the first consumer brand in dentistry, to convey Oasis’s plans for clinical and professional development to leading dental professionals and to position Oasis as the ideal partner for PCTs and other commissioning bodies.

The account, worth a six figure sum, will be headed by Steve Marinker, CDR’s Consumer Practice Director.
Justin Ash CEO, of Oasis said: "We selected CDR because they demonstrated excellent sector insight and an ability to convey complex health messages to multiple audiences powerfully and persuasively.”

Oasis will soon have 170 dental practices across the UK and is committed to expanding its footprint significantly. About 40 per cent of its work is for NHS patients, 60 per cent for private patients.

CDR won the business after a three-way pitch.

“When it comes to dentistry, there is only one media narrative at the moment,” said Steve Marinker, “and that's the parlous state of NHS dentistry. We need to move the agenda on to a more positive footing in order to convey what Oasis can deliver for NHS and private patients and to dental professionals.”

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For more information please contact:
Stieve Marinker
Citigate Dewe Rogerson
020 7638 9571
steve.marinker@citigatedr.co.uk