Citigate Dewe Rogerson is delighted to have been awarded the prestigious SABRE award for Best Financial Services Campaign of the Year for MoneyExpert.com and Best Consumer Marketing Campaign of the Year for Lloydspharmacy.

SABRE is Europe's premier public relations award.

The SABRE awards are given to work that exemplifies Superior Achievement in Branding and Reputation.

To win an award campaigns have to demonstrate the following values:

• A strategic approach to public relations, as indicated in the research and planning stage of the campaign

• Breakthrough thinking, as indicated by the ability to come up with innovative and ingenious solutions to communications challenges

• Integrity, as indicated by a programme that adheres to the highest ethical standards

• Effectiveness, as indicated by results that match the objectives of the program, and demonstrate how the programme helped an organisation achieve both its communications and business goals.

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For further information contact:

Citigate Dewe Rogerson
Deborah Saw
Managing Director
Tel: +44 (0)20 7638 9571