Digital Media & PR

Develop the right approach online

CDR recognises that online coverage for coverage’s sake isn’t an end in itself. Campaigns must be able to show commercial benefit to clients.

And with developments in digital media moving so fast, finding a solution that’s right for your brand might mean doing nothing at all. You can trust CDR to give you independent advice.

The truth is new media will continue to change and develop – it’s what makes online communications such a challenging (and exciting) opportunity.

But there is room for all of us – even if you represent a conventional off-line brand, our media strategists can integrate online tactics with other public relations strategies.

CDR has a team of digital PR experts with experience in developing public relations platforms that enable clients to come to terms with the emergence of online communications as a ‘must’, not a ‘nice to have’.

Some of our strengths:

• Search Engine Optimisation support
• Online news generation with Google page-rank link programme
• Training course on social media
• Comprehensive online media monitoring
• Website review and competitor analysis
• Crisis management
• Digital content development
• Online media partnerships
• Online promotions
• Blog contact programme

Phil Szomszor, Head of Digital, outlines the latest tools to helping companies improve their online profile and why it's important to engage with social media (PDF download) PR Week Article