Digital Media & PR

Develop the right approach online

CDR recognises that online coverage for coverage’s sake isn’t an end in itself. Campaigns must be able to show commercial benefit to clients.

And with developments in digital media moving so fast, finding a solution that’s right for your brand might mean doing nothing at all. You can trust CDR to give you independent advice.

The truth is new media will continue to change and develop – it’s what makes online communications such a challenging (and exciting) opportunity.

But there is room for all of us – even if you represent a conventional off-line brand, our media strategists can integrate online tactics with other public relations strategies.

Critically, we don't adopt an approach of throwing the kitchen sink at the job in hand: we choose the right tools that we reach your audience in the right way. For example, a corporate blog isn't right for every company, nor is having a profile on Twitter, so you can be sure we'll provide you with the best advice to make the most of your online communications.

CDR has a team of digital PR experts with experience in developing public relations platforms that enable clients to come to terms with the emergence of online communications as a ‘must’, not a ‘nice to have’.

Some of our strengths:

• Search Engine Optimisation support
• Social media training
• Website review and competitor analysis
• Comprehensive online media monitoring
• Twitter and microblogging support
• Digital content and video viral production
• Facebook and social media application development
• Corporate blog producation, copyrighting and support
• Podcast production
• Online promotions
• Crisis management

Phil Szomszor, Head of Digital, outlines the latest tools to helping companies improve their online profile and why it's important to engage with social media (PDF download) PR Week Article