Digital Media & PR

Case Study

CDR’s work for financial comparison website MoneyExpert.com has helped it to achieve – and, crucially, sustain – a no.1 listing on Google for ‘loans’ & ‘credit cards’, its two core products.

CDR’s mainstream public relations strategy is also naturally supportive of MoneyExpert’s online effort and generates an outstanding level of online news hits. Our programme includes rewriting press releases for online media and targeting key portals such as the Sun Online, ThisisMoney, Metro and AOL Money with exclusive articles and promotions tailored to their readership.

More than 40 per cent of MoneyExpert.com’s coverage is now online with CDR having developed bespoke online content on over 200 occasions so far this year.