Research

Ad-hoc research

Our research team has a unique understanding of the needs of in-house communications teams and can offer consultancy on a range of projects to meet business objectives ranging from story generation to market analysis and  customer profiling and segmentation.

Research projects we can help with include:

• Customer and stakeholder research
• Industry research
• Consumer research
• Business to business research
• Research amongst ‘difficult to reach’ audiences such as CEOs and CFOs

Syndicated  research 

Our research team conducts  two in-depth studies amongst journalists each year – MediaScan (personal finance) and CityScan (city and business).  Each survey is designed to monitor companies’ reputations amongst the most senior and influential journalists in each field and to provide insight into how these opinion formers form their own judgements.

Both surveys deal with very different journalist audiences but they share the same three core values

Affordable

Both surveys have syndicated elements, meaning costs are shared between the participating companies to keep the price down.
 
Flexible

Each company that participates is given the opportunity to purchase their own ‘private’ questions.

Actionable

Each study is designed to give clients practical and actionable information to help the development of their reputation.