Business-to-Business Communications

Case Study

LogicaCMG – Bringing payments regulation to life

Citigate Dewe Rogerson sought to position LogicaCMG as a thought-leader on regulatory change in the area of payment and to raise awareness of the brand and its payments expertise among the global financial services (FS) community ahead of the introduction of The Markets in Financial Instruments Directive (MiFID) and the Single Euro Payments Area (SEPA).

Citigate Dewe Rogerson developed two major market research projects; the first looking at the readiness of more than 100 top Euro Zone and UK-based banks for SEPA and the second looked at payments efficiency and back office processing.

Overall we generated 100+ pieces of coverage across a range of media resulting in almost four hundred business leads.