Consumer

Overview

CDR has established a thriving consumer public relations practice. Clients include Loyd Grossman, Branston Baked Beans, Talk Talk, Lloydspharmacy, Eidos Championship Manager and Oasis Healthcare.

The consultancy has fused its unrivalled knowledge of the business, financial and corporate agenda with a deep understanding of consumer audiences and channels.

The result is a unique offering; a public relations partner that truly understands how to manage and leverage the increasingly inter-dependent world of corporate and consumer communication.

Services

Our creativity is second to none, but so is our commercial awareness. That’s what makes CDR’s consumer offering different and it’s why we’re successful. We provide all the strategic, creative and management services you’d expect but with a level of sector insight and commercial understanding seldom found in traditional consumer public relations practices.

Not-so-splendid isolation - PR Week Article (PDF download)
Steve Marinker, Head of Consumer, outlines the CDR philosophy to communicating with consumers

It's about quality, not pennies - PR Week Article (PDF download)
Price promotions may grab the headlines, but brands built on quality are the winners in the long term.
By Brandon Stockwell, Director.