Getting the crowd to invest
Making the public aware of companies raising money on Seedrs and getting the crowd to investRead more
Low cost customer acquisition
Boosting sales of Direct Line for Business’ (DL4B) insurance policies to tradespeople.Read more
The "Risk rotation" index
Position NN Investment Partners as a leading provider of investment risk solutions and create a platform for its spokespeople to promote its investment outlook.Read more
The power of boycotts
Boycotts have a mixed history of success. However, as social media becomes increasingly prevalent, they can become more and more powerful.
In praise of… Wikipedia
One the great creations of the internet era has to be Wikipedia. Unsurprising then that it’s the sixth most visited site globally after Google, YouTube, Facebook, Baidu and Yahoo.
Satellite saga shows the value of taking responsibility
I am fuming. I just came off the phone to a prominent provider of satellite television, not the first time in recent weeks. In fact, the as yet-unresolved saga has thus far involved 3 scheduled engineer visits involving missing parts or missing engineers; 4 promised phone calls that never arrived; 3 unanswered and unreturned phone calls to an engineer; 9 completed phone calls speaking to a total of 11 people and lasting a cumulative 337 minutes; and countless broken promises over the course of 3 months.