Launching Products and Services

Citigate Dewe Rogerson understands first-hand the critical role that public relations plays in the launch of a new product or service.  Not a week goes by without one of our clients bringing a brand new product or service to the market and our experience in launching offerings extends across every industry sector to both consumer and business audiences. 

Our work includes launching new financial services products from funds through to home insurance for investment and retail banks; working with IT organisations to bring to market new hardware, software and services; helping law firms and management consultancies launch services into new and emerging sectors; and launching new food products and brands for producers.

We help support the product launches for some of the UK and Europe’s biggest and best-known companies and our impressive client list boasts names such as Kwik-Fit, Halifax, LogicaCMG, Premier Foods, Hitachi, Prudential, Sainsbury’s Bank, Fujitsu Siemens Computers, Carphone Warehouse, Lloyds Pharmacy and G4S.

But we don’t just launch products and services for household names.  We have also helped bring to market offerings for companies that had little or no brand awareness prior to launch and achieved impressive results that have brought them sustained interest. 

We believe the principles for launching a product or service remain the same – regardless of your company size or proposition - and we are confident we have the experience, track-record and creativity to develop a compelling story that will achieve the results you need for your launch.