Public Sector Case Study

Office of Fair Trading - Championing competition.

CDR was appointed to design and run media relations campaign for ‘Championing Competition’ focussed on SMEs to raise understanding of competition regulations.

Research was commissioned which revealed that a quarter of SMEs are affected by  anti-competitive practices like price fixing and cartels.

Professor David Storey, the UK’s SME guru from Warwick Business School produced a forward-looking industry report / white paper investigating the fairness of competition amongst UK SMEs.

A stakeholder programme was launched to engage with key players including the Federation of Small Businesses, CBI, Small Business Council, DTI and various trade bodies.

Major print and broadcast coverage achieved including BBC TV News, BBC Radio 4 Today Programme, BBC Working Lunch, BBC Radio 5 Live, various regional radio, Financial Times, The Times, The Daily Telegraph and key trade publications.