CityScan – City journalist and commentator study

CityScan was originally designed to help large UK companies monitor their reputation amongst the most senior business and finance journalists and to provide insight into how these senior opinion formers form their judgements.

Due to demand from our subscribers we have extended this survey to include sector journalists as well as buy and sell side analysts upon request.

Areas covered by the study include:

• Sector and company perceptions
• Assessment factors
  • corporate
  • financial
• Assessment of management
• Information sources used
• Issues concerning management & strategy
• Other topical issues

Method

• 30+ interviews with senior financial and business journalists (in 2006 we interviewed 32)
• Includes the FTSE 100 Reputation Report
  • established in 2002 to provide constituent companies with the facility to benchmark their reputation against each other
• Interviews are conducted on a face-to-face basis by independent, highly experienced, specialist interviewers.
• In-depth questioning will provide detailed analyses and findings.
• Opportunity to purchase tailor-made, private questions
• Opportunity to commission interviews with additional sets of interviews amongst financial and corporate stakeholders