CityScan - The most authoritative annual survey of City & business journalist opinion

Citigate Dewe Rogerson is currently accepting subscribers to its annual syndicated study of City and business journalist perceptions, CityScan.

Citigate established CityScan in response to demand from large UK companies looking to evaluate and benchmark their reputation amongst senior City and business journalists. Now in its 20th year, CityScan offers participating companies the cost efficiency of a syndicated market research study but by allowing them to ask their own private questions, also delivers the flexibility of a bespoke project.

Companies and their communications departments are able to find out exactly what they need to know from this influential audience at an affordable price in order to evalute their performance against their peers and plan their future communications activity.

CityScan is designed to provide companies with:
- an understanding of the factors influencing corporate perceptions
- communications performance measures
- a base from which to sharpen the communications focus
- a means to plan and measure concrete objectives
- practical recommendations for future communications activity

The interviewing period will start in July, during which time our team of senior independent researchers will conduct over 30 face to face interviews typically lasting around an hour to an hour and a half with senior City and business commentators.

To find out more about the study and what it can do for you, contact stephen.fishleigh@citigatedr.co.uk