Retail Financial Services

CDR works for leading companies operating in all sectors of the retail financial services market.

We have extensive experience in designing public relations campaigns and providing strategic media relations advice for:

• Retail investments
• Pensions and retirement income products
• General insurance
• Protection insurance
• Credit cards
• Mortgages
• Savings products
• Current accounts
• Debt advice
• Secured loans

Clients range from major UK high street financial services brands to start-ups and new launches into the UK.

Our consultants provide sector experience and expertise with a focus on strategic thinking and creative delivery of campaigns.

Our in-house research unit has been conducting syndicated research into the perceptions of personal finance journalists about companies and products for nearly 20 years. This gives us great insight into how they make their judgements and how their information needs.  The research unit also undertakes specific research for clients, both IFA and consumer. As CDR has recruited former journalists we can offer an in-house writing bureau to produce by-lined articles.

CDR’s heritage in retail financial services means we have quality journalist contacts at senior levels in all major titles and media outlets including national and regional newspapers, trade titles, online and broadcast media.

We will increase the quality and quantity of media coverage but always remember that public relations must be about more than coverage. Our campaigns are designed to focus on business deliverables and ultimately sales.