Sector Expertise
At Citigate Dewe Rogerson clients work with consultants who understand not only how markets operate but how opinion is formed and how it can be influenced. We design communications and strategies which build and actively manage corporate reputations.
As with other professional services firms, we structure ourselves across sector lines, with specialist teams dedicated to the industries they cover. It’s all about understanding business from every angle.
Environmental
Developing and demonstrating a credible environmental position is now vital for any organisation. Failure to do so can damage corporate reputation, depress share prices and alienate clients and customers.
Gaining media coverage and recognition for environmental success is however challenging. The media agenda is packed and organisations are competing for attention against thousands of counterparts.
Financial Institutions
Citigate Dewe Rogerson has considerable experience of advising a whole host of financial institutions. Clients cover the financial services spectrum from: retail banks to private banks; credit card providers to ratings agencies; fund managers to stockbrokers; life assurers to general insurers, corporate finance houses, private equity firms and many more.
The range of services we offer clients include: strategic counsel, brand positioning and profile raising initiatives, transactional support and crisis management.
For capital markets - view transactions
Healthcare
Health is the issue at the top of the public’s and Government’s agenda. This interest is mirrored by the media whose appetite for healthcare stories is voracious. CDR's healthcare team designs and executes campaigns in support of screening and diagnostic services, wellness programmes, surgical treatments and individual providers and clinicians. We also advise clients on the communications aspects of issues ranging from the impact of Government reform to the recall of counterfeit drugs.
Industrial & Support Services
Citigate works with companies from FTSE leaders to SMEs within the industrial and support services sector, developing and implementing public relations and public affairs programmes to build awareness of their brands and cement their reputations.
The industrial sector in the UK is all too often viewed as being in decline but the reality is not that cut and dried. However, in a cost-conscious world, with intense competition from new and low-wage economies, UK industrial and support services players have to work hard to underline and maintain credibility with media, legislators and industrial relation audiences.
Insurance
In a fiercely competitive and highly commoditised market, insurance companies need to work hard to communicate their points of differentiation, or they’ll fail to stand out from the crowd. At Citigate we work with all kinds of insurance companies, helping them to engage regularly with their audiences - from consumers, through to brokers, trade bodies and politicians. Our results-focused, insurance team has an unrivalled track record in getting insurance companies noticed by the right people, at the right time and for all the right reasons.
Investment Management
Citigate Dewe Rogerson’s Investment Practice Group is a dedicated team with a strong understanding of all areas of investment management, consisting of former investment journalists and experienced investment public relations professionals.
Natural Resources
Citigate Dewe Rogerson offers unrivalled experience in financial public relations for natural resource companies. The team at Citigate has undertaken a number of high-profile transactions including large acquisitions for Tullow Oil and Dana Gas and a number of IPOs, both on AIM and the main market.
The IPOs range in size from KazMunaiGaz's $2 billion fund-raising to Maple Energy's £22.4 million but all clients can be assured, no matter what their market capitalisation, that Citigate will give them very best advice and be available 24/7.
Not For Profit
Not-for-profit organisations have to compete for attention and for funding at a time when Government budgets are being cut back and they are being asked to shoulder more responsibilities. Their challenge is to differentiate themselves and their issues in creative and thought-provoking ways not only to generate donations from the public but partnerships with business and support from Government.
Citigate Dewe Rogerson has built up a track record of success in this sector.
Pharma & Biotech
The pharmaceutical and biotechnology industries are dynamic, complex and require strategic communication with a wide range of stakeholder groups. Citigate Dewe Rogerson’s Pharma & Biotech team is wholly dedicated to the sector and has exceptional industry knowledge allied to proven backgrounds in finance, journalism and science. This experience supports our financial public relations, corporate public relations and investor relations offerings to companies in the UK and across Europe ranging from start-ups to leading multinationals.
Chris Gardner writes about product claims and investor expectations (PDF download)
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For capital markets:
Private Equity
Citigate Dewe Rogerson has a pre-eminent position in Europe as an adviser to private equity firms and their portfolio companies.
Consultancy projects ranged from handling communications from major global fund closures to public-to-private transactions, mergers and acquisitions, recapitalisations and IPOs.
Professional Services
Professional services companies such as law firms, architects, technology and business consultants have all used Citigate Dewe Rogerson to help position their business. Our work with international brands such as Deloitte, LogicaCMG and DLA Piper has demonstrated an understanding of their business and their market propositions. We have a proven track-record of developing creative public relations programmes that package our clients’ intellectual property, help differentiate them from their peers and ultimately help them achieve a competitive advantage.
Public Sector
Citigate Dewe Rogerson has devised and implemented successful public relations and public policy programmes on behalf of public sector organisations and those companies that wish to sell products or services to the public sector.
In addition, CDR specialises in developing communications programmes for private-sector clients wanting to reach and influence legislators and officials in Westminster, Holyrood, Cardiff and Brussels, and to promote private public partnership and other cross-over projects run for or with public sector organisations.
This holistic approach enables us to help clients build effective strategic relationships across the public sector and with business and consumer audiences.
Real Estate
The real estate sector has experienced tremendous growth in recent years, driven by high returns and low interest rates. Building a distinctive public profile in this highly competitive arena requires a sophisticated and creative approach which favours those companies that are willing to articulate their own proposition within the context of a fast changing industry. With over twenty years' experience of advising clients in the real estate sector we have developed and honed the skills required to build and protect corporate reputations.
For capital markets - view transactions
Retail
Retail Financial Services
CDR is the leading public relations agency in the UK retail financial services market with a strong heritage and current track record in advising companies operating in all parts of the sector.
Our award-winning campaigns not only deliver coverage in the key personal finance sections and the trade media but move financial issues into the mainstream news agenda where they have captured the attention of opinion –formers and contributed to the policy debate.
Our consultants include public relations professionals with in-depth experience of the sector as well as former national newspaper and trade media personal finance journalists.
Technology
Technology public relations is not just about technical detail and product specifications. It’s about telling the world how your technology is changing the structure of global markets, consumer experience and society itself. It’s also about ensuring you get a fair share of voice in a rapidly changing and crowded marketplace. We work with technology companies on all aspects of their communications strategy, from corporate brand-building through to business-to-business programmes and consumer product launches.
Telecommunications
According to Ofcom the average Briton now spends 50 hours per week on the phone, using the net, watching TV or listening to the radio. However, the mix of how much time is spent on each one has changed radically over the last few years. Traditional media such as TV, radio and even DVDs are being abandoned in favour of more modern technology. The bundling of services has created economies of scale and driven prices down. Consumers are getting greater choice at lower prices. Consequently competition is cut throat. Citigate Dewe Rogerson has been working in this area since it advised on the privatisation of the world’s major PTTs, the introduction of mobile telephony and the widespread adoption of broadband. CDR has worked with companies who have revolutionised the industry.
